AI that shows its working.
Seller, builder, board member. Most voices in AI are one of the three.
Twenty years selling enterprise technology, plus still building it myself, plus chairing the group that answers for it, equals AI with a number next to it.
the working
I'm George McKenna, Chairman and CTO of ETT Group. I spent around 20 years selling enterprise technology, and I still build it myself. I help leadership teams put AI into real work, with a number next to it and a record of every decision it takes.
Where are you starting from?
I run a business
You've been told to do something with AI, and you can't afford for it to go wrong. Start with one process, an owner and a number agreed before anything is built.
Talk to ETT about one processI'm building with AI
What I'm building, the stack, what it cost and what broke. Plus a fortnightly piece on selling and buying AI.
Read the build logI invest or partner
A group operating from Dallas, London and Vancouver, the products underneath it, and how they fit together.
See the ventures
What it has done for people like you
Clients anonymised. The numbers aren't.
£120k+
annual saving, 5 to 8 FTE of manual effort removed, cases opened in hours rather than days
Medico-legal document processingUp to 80%
less manual audit effort, with payback in around 7.5 months
Finance audit automation, investment management60 to 70%
faster delivery of new automations, and a 30-person in-house team trained to run them
Automation framework, global logistics
Latest
Show Your Working, 15 October 2026
The Working Test: five questions before you fund an AI project
Most AI projects that stall were never going to ship. You can usually tell before a penny is spent, with five questions.
Read itFrom the build log
This site
October 2026
Skywave
October 2026
ettgroup.ai homepage
September 2026
Show Your Working
A fortnightly piece on building and buying AI that pays its way. What I'm building, what it costs, and the questions to ask before you sign anything.