About
“I started ETT because good organisations were being sold AI that couldn't explain itself. Boards want results and regulators want proof. Most of the market delivers one of those, if that.”
Chairman and CTO, ETT Group
The seller
Around 20 years in the UK IT channel, latterly running cloud sales at Ultima and solution sales at Trustmarque. I learned how enterprise technology really gets bought, procured and stalled. And I watched the same thing happen again and again: good organisations buying technology that couldn't explain itself.
Ultima, then Trustmarque
The builder
In 2024 I started ETT to do it the other way round. Agree the number first. Build AI into the work people already do. Keep a record of every decision it takes. In 2025 I co-founded Emerging Digital Partners, and I started shipping my own products: Analect, TCG OS and ai-search.services.
2024: did it the other way round
The chairman
In 2026 the businesses came together as ETT Group of Companies, with Ryan Carter as Group CEO. I became Chairman and CTO, leading product and technology across the group. I still build, most weeks.
Dallas, London, Vancouver
Career
- 2026Chairman and CTO, ETT Group of Companies
- 2026Founder, TCG Community Apps (TCG OS)
- 2025Co-founder, The Agentic Exec
- 2025Co-founder, Emerging Digital Partners
- 2024Founder and CEO, Emerging T-Tech, the business that became ETT
- 2023 to 2024Director of Solution Sales, Trustmarque
- 2021 to 2023Head of Cloud Sales, then Head of Solution Sales and Operations, Ultima
- Before thatAround 15 years selling technology, The UK IT channel
Outside work
off the clock
I live in Bexhill on the East Sussex coast. I'm studying for my amateur radio Foundation licence, I collect Pokémon cards (which is how TCG OS started), and I'm working on a series of illustrated posters. Most of my side projects begin as a hobby and end up as a build log entry.
Bio
George McKenna is Chairman and CTO of ETT Group of Companies, which builds AI and automation into the work organisations already do, with clear ownership, human oversight and a record of every decision. The group operates from Dallas, London and Vancouver. George spent around 20 years in the UK IT channel, most recently as Director of Solution Sales at Trustmarque and Head of Cloud Sales at Ultima, before founding ETT in 2024. He leads product and technology across the group, including Analect, its platform for AI cost and accuracy. He also co-founded Emerging Digital Partners, builds his own products, and hosts the podcast AI & Automation: The Route to Unlocking EBIT and Cash.
Shorter versions and a speaker introduction are on the speaking page.
Show Your Working
A fortnightly piece on building and buying AI that pays its way. What I'm building, what it costs, and the questions to ask before you sign anything.