Skip to content
George McKenna
Menu

Ventures

Every company I'm part of comes back to the same argument: technology is only worth paying for if it can show its working. ETT does that for enterprise AI. The rest either feed it or prove the point at a smaller scale.

one idea, several companies

  • ETT Group of Companies

    Chairman and CTO, since June 2026

    Builds AI and automation into the work organisations already do, with clear ownership, human oversight and a record of every decision. Offices in Dallas, London and Vancouver. UiPath Services Certified Partner.

    ettgroup.aiwhere the governed AI work happens

  • Analect

    Product and technology lead

    ETT's platform for AI cost and accuracy. Forecast what your AI will cost from your own bills, and check its outputs claim by claim against their sources.

    ettgroup.ai/analectknow the bill, prove the answer

  • Emerging Digital Partners

    Co-founder, since May 2025

    A digital agency in Eastbourne and Bexhill. Websites, SEO and visibility in AI search, plus CAA-licensed drone surveys and 3D modelling.

    emergingdigitalpartners.combuilt this site, and ettgroup.ai

  • ai-search.services

    Built and runs it

    An audit that shows how visible a business is to AI assistants and search, and what to fix first.

    ai-search.services

  • TCG OS

    Founder, TCG Community Apps

    A platform for trading card collectors and the shops that serve them, across seven games. Free collection tracking for collectors, a monthly subscription for vendors.

    thetcgos.comthe hobby that became a product

Investing, partnering, or want to talk about one of these? Get in touch.